Depending on which channel you are watching, there are times when it feels that there is more advertising than programming. Of course, that’s not usually the case, and in fact there are strict rules governing advertising on television.
The first main difference between Germany and a many other countries is that even public service broadcasters are allowed to supplement their license fee income with advertising.
They are, however, only allowed to do this from Monday to Saturday before 8pm, and not on public holidays. After 8pm some programmes may still have sponsors.
They also intersperse the individual adverts with short animations, most notably the Mainzelmännchen on ZDF.
Private channels on the other hand can show advertisements at any time of the day and on any day.
However even then some rules apply:
- the advertisements may not take up more than 12 minutes per hour of airtime
- the commercial breaks must be at least 20 minutes apart
- programmes for children may not have commercial breaks, only commercials between the programmes
- special rules apply for films – here the number of commercial breaks is defined by the length of the film
I think I’m going to try and see if the channels really do keep to these rules. I have to admin, that at the moment I hardly see any advertisements, as I record most programmes to watch later in the evening, so I just skip over them!
(Photo ©iStockphoto.com/esemelwe)
Depending on which channel you are watching, there are times when it feels that there is more advertising than programming. Of course, that's not usually the case, and in fact there are strict rules governing advertising on television.
The first main difference between Germany and a many other countries is that even public service broadcasters are allowed to supplement their license fee income with advertising.
They are, however, only allowed to do this from Monday to Saturday before 8pm, and not on public holidays. After 8pm some programmes may still have sponsors.
They also intersperse the individual adverts with short animations, most notably the Mainzelmännchen on ZDF.
Private channels on the other hand can show advertisements at any time of the day and on any day.
However even then some rules apply:
the advertisements may not take up more than 12 minutes per hour of airtime
the commercial breaks must be at least 20 minutes apart
programmes for children may not have commercial breaks, only commercials between the programmes
special rules apply for films - here the number of commercial breaks is defined by the length of the film
I think I'm going to try and see if the channels really do keep to these rules. I have to admin, that at the moment I hardly see any advertisements, as I record most programmes to watch later in the evening, so I just skip over them!
(Photo ©iStockphoto.com/esemelwe)
Tags: Advertisements, Mainzelmännchen, TV, Werbung
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