Bodystreet’s 1st Anniversary Party

Bodystreet’s first anniversary party at the end of June saw around 70 guests come along to the Holzweg studio to celebrate the first year of the business since it opened in April 2013.

After welcoming the guests, the studio’s owner, Carolyn Cozzo gave an insight into how she first discovered the Bodystreet franchise and why she decided to open her own studio in Oberursel.  In doing so, she highlighted how the concept fits in with the needs of a modern lifestyle.

She was followed by trainer Theo Coenen, who gave a short talk on nutrition and how it needs to be planned around the training, after which the buffet was officially opened.

The buffet itself contained both sweet and savoury items made with the protein powder that the studio normally uses to make shakes, proving that it is more versatile than many may believe.

All that was left was for Matthias Lehner, one of the founders of the Bodystreet concept, to deliver the birthday wishes from head office, before those who had not tried out the EMS machines before had the chance to have a go or book a trial session.

(Click to enlarge)

A year of Bodystreet in Oberursel

It has now been just over a year since the Bodystreet “microfitnessstudio” opened in the Holzweg in Oberursel, and now the staff are getting ready to celebrate their first anniversary.

In that year they have seen the business grow so that, although there is still sufficient capacity, there are times such as in the evenings where the appointments fill up quickly.  The growth has been organic too, with hardly any advertising and just a lot of word-of-mouth recommendations.

They have also taken part in local events such as the duathlon and the Brunnenfest run.

Technically the anniversary that has already come and gone, but that is not going to stop the party taking place on Friday, 27th June, 2014 at 6.30pm, and everyone – not just their regular clients – is invited.

Theo Coenen (l.), Mara Müllers (m.) and Carolyn Cozzo (r). with one of the EMS machines in the Holzweg studio

Theo Coenen (l.), Mara Müllers (m.) and Carolyn Cozzo (r). with one of the EMS machines in the Holzweg studio

Not only will the guests be treated to a demonstration of how the training works, they will be able to try out the “electrical muscle stimulation” for themselves on part of their arm and even sign up for a free 20 minute training session.

The food at the party will also be something out of the ordinary, as it will be made using the protein powder that is normally used to make the after-workout shakes, giving everyone a chance to try it.

Bodystreet opens Microfitnessstudio in the Holzweg

A new type of fitness studio opened in the Holzweg on Friday (19th April, 2013).  The “microfitnessstudio” run by Carolyn Cozzo is part of the “Bodystreet” chain of fitness studios and it is called “micro” for a reason – because it is small.

There is, of course, a reason for it being so small.  In fact, the studio only has 100 square metres of floor space and two machines.  But these machines are the key to the training on offer.

Carolyn Cozzo, Dennis Gomez, Petra Aravena and Theo Conen on the first day at Bodystreet in the Holzweg

Carolyn Cozzo, Dennis Gomez, Petra Aravena and Theo Conen on the first day at Bodystreet in the Holzweg

For a start, training is by appointment.  Each training session lasts 20 minutes and is accompanied by a personal trainer who, because there are only two machines, only has two people to train.

And then there is the machine itself, which rather than using weights or force to train the muscles uses something called “electrical muscle stimulation” (EMS).

To train with one of the machines you first have to put on a special jacket which is then connected by a cable to the machine, as well as straps on your legs and upper arms and a waistband.  Under this you wear a special undergarment to help conduct the electricity better and also for hygienic reasons.

When the current is applied, different levels can be set to stimulate the muscles by different amounts, with the preferred settings stored on a chip card.  With the muscles stimulated, the training begins.  Apparently 20 minutes of training under these conditions is the equivalent to a 3 hour traditional workout, making it more suited to someone with a tight schedule.

Carolyn Cozzo demonstrates the EMS training at Bodystreet

Carolyn Cozzo demonstrates the EMS training at Bodystreet

One 20 minute session is also the amount of time that the studio recommend training each week and their prices reflect this.  They offer 6, 12 and 18 month contracts based on exactly that model: one appointment per week, with the price per week starting at €19.90 and going up the shorter the contract length is.

Anyone who prefers not to commit themselves to the weekly appointment can instead buy a card for 10 sessions and book these on an ad-hoc basis, but this pushes the price up to €49.90 per session.

The good news for AllThingsGerman readers is that the trainers speak a variety of languages, so at present they can offer sessions in English, Spanish or Italian.

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