Have you ever considered at what point a blog stops being a personal one and starts being a business? Or at which point the blogger becomes a writer, or even a journalist?
Quite apart from any internet marketing advice telling you to “treat your blog like a business”, in Germany the differences can have knock-on effects such as how much tax you pay.
Obviously, the first difference between a personal blog and a business site is the need for the Impressum, but a simple way of looking at it is that a personal blog does not make any money. A business site does, regardless of whether the blog directly sells products, contains advertising or is simply connected to an existing business. (more…)